In 25 words or less, what is a brand? It is a promise of a consistent, unique and meaningful experience.

Each of these words is a crucial component of your brand:

Promise – what someone has the assurance that they can expect from you.

Consistent – implicit in your promise is that it can be relied upon, i.e. you repeatedly deliver what others expect.

Meaningful – a brand brings something valuable to the user of the brand.

Unique – what is that you want to be known for that few others could be known for?

Experience – ultimately, being your brand is what people can consistently expect to feel about having an encounter with you.

What do you want to be known for? Who needs to know that? How will you let them know?

So closing this topic in 25 words or less: Don’t be oblivious to who you are. Don’t let your identity be completely defined by other people. Do take control of your personal brand.